In the spirit of giving, Aisha Jewels hosts “Atta Al Jawaher”- Jewels of Giving in Arabic- which is one of its most recognizable artistic social initiatives that is launched annually, in honour of the blessed month of Ramadan.
Every year, the Aisha Jewels team embarks on a journey of thoughtfulness to identify a meaningful cause or underfunded programs that has not received sufficient financial or moral support. The company then adopts that cause in collaboration with leading charity organizations in the region, for it to become the company’s priority for that year.
The initiative starts with designer Aysha Abdulmalek designing a limited-edition collection that is made available for 10 days exclusively. Then, the company donates half of its’ proceeds from the collection towards the chosen cause through charity organizations.
Along with the launch comes a promotional video that aims to spread awareness about the cause in a delightful way, aiming to spread happiness. In addition, the company also offers special gifts and a 5% discount to all participants.
Since it’s relaunch in 2021, Atta Al Jawaher has garnered over one million US dollars in proceeds, of which 50% was donated towards the causes outlined below. We’re eternally grateful for this position and we ask God Almighty to bless this effort.
Thanks to your generous hearts, each piece from the Atta collections has become an emblem for goodwill, societal impact and happiness.
We would like to kindly bring your attention that the Atta collections are made available 2 months prior to Ramadan, to allow enough lead time for the pieces to be produced and delivered during the holy month. Based on that, the collections shown below are for viewing only.
If you’d like to learn more about Atta make sure to follow us on Instagram or explore our other social initiative “Memorabilia” that is available all year round.
The Attaa 2024 campaign aimed to raise awareness and reduce the stigma surrounding learning difficulties such as dyslexia and ADHD by encouraging collaboration between family, school, and community.
Atta’a 2023 by Aisha Jewels was launched in January 2023 in support of purchases of vision aid and Corneal transplant procedures for orphans and needy children with vision challenges.
Atta’a 2022 by Aisha Jewels was launched in support of purchases of hearing aid and Cochlear Implant procedures for orphans and needy children with hearing challenges.
Aisha Jewels embraces authentic artistic talent with a continuous pursuit of creativity, uncompromising quality, and exceptional service to cater to the discerning tastes of our growing brand family.
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© 2025 AishaJewels. All rights reserved.
Aisha Jewels embraces authentic artistic talent with a continuous pursuit of creativity, uncompromising quality, and exceptional service to cater to the discerning tastes of our growing brand family.
Copyright © 2025 Aisha Jewels, All Rights Reserved.
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