Atta’a 2023 by Aisha Jewels was launched in January 2023 in support of purchases of vision aid and Corneal transplant procedures for orphans and needy children with vision challenges in collaboration with the Royal Humanitarian Foundation in Bahrain.

The campaign raised close to USD 100,000 in sales of which USD 80,000 were donated to orphans and needy children with vision challenges.

Participant were from the six Gulf Cooperation Council (GCC) countries as well as the United States, United Kingdom, and Germany.