Atta’a by Aisha Jewels in its current format was launched in March 2021 to support purchases of Insulin pumps for orphans and needy children with Type 1 diabetes in collaboration with the Royal Humanitarian Foundation in Bahrain.

The campaign raised close to USD 100,000 in sales of which USD 50,000 were donated to orphans and needy children with Type 1 diabetes.

Participant were from the six Gulf Cooperation Council (GCC) countries as well as the United States and Spain