Atta’a 2022 by Aisha Jewels was launched in January 2022 in support of purchases of hearing aid and Cochlear Implant procedures for orphans and needy children with hearing challenges in collaboration with the Royal Humanitarian Foundation in Bahrain.

The campaign raised close to USD 160,000 in sales of which USD 80,000 were donated to orphans and needy children with hearing challenges.

Participant were from the six Gulf Cooperation Council (GCC) countries as well as the United States, United Kingdom, and Germany.